Minati Singha, TNN | Sep 10, 2013, 12.44 AM IST
BHUBANESWAR: Sujit Meher, a young designer from the state and alumnus of the National Institute of Fashion Technology, Bangalore, is all set to showcase creations based on "folk becomes fashion" theme at the Nuakhai Bhet Ghat-2013 on September 22 in the garden city. Meher will be blending Odisha's traditional handlooms and fabrics with western wear.
"There cannot be a better occasion than Nuakhai, which is one of the key festivals of western Odishafor promoting Sambalpuri handlooms. In Bangalore, there are a large number of Odias and non-Odias who patronize this weave. I am targeting them," said Meher, who is now working with Eros International, a movie production house.
Blaming poor marketing, promotional events and customization of products for the waning demand of traditional weaves, Meher said, "Wearing a saree has a lot of limitations but if we can use the same fabric in trendy modern clothes, we can cater to a large section of youngsters."
Born and brought up in Dharmagarh, a small town in Kalahandi district, Meher felt the need to promote and popularize the traditional state handloom and started working on the concept of "design for a cause". Last year, he presented his designs under the theme, "Juhar Parivaar", which got a rousing applause from both Odia and non-Odias in Bangalore.
"This year I have focused on European evening gowns using Ikat and Sambalpuri fabrics and motifs. The collection, I hope, will be liked by the young generation as there are a lot of colours and patterns," Meher added. The 24-year-old, however, is disappointed with the state government's response to young researchers and entrepreneurs.
"There cannot be a better occasion than Nuakhai, which is one of the key festivals of western Odishafor promoting Sambalpuri handlooms. In Bangalore, there are a large number of Odias and non-Odias who patronize this weave. I am targeting them," said Meher, who is now working with Eros International, a movie production house.
Blaming poor marketing, promotional events and customization of products for the waning demand of traditional weaves, Meher said, "Wearing a saree has a lot of limitations but if we can use the same fabric in trendy modern clothes, we can cater to a large section of youngsters."
Born and brought up in Dharmagarh, a small town in Kalahandi district, Meher felt the need to promote and popularize the traditional state handloom and started working on the concept of "design for a cause". Last year, he presented his designs under the theme, "Juhar Parivaar", which got a rousing applause from both Odia and non-Odias in Bangalore.
"This year I have focused on European evening gowns using Ikat and Sambalpuri fabrics and motifs. The collection, I hope, will be liked by the young generation as there are a lot of colours and patterns," Meher added. The 24-year-old, however, is disappointed with the state government's response to young researchers and entrepreneurs.
1 comment:
Nuakhai Juhar to all!!! Get the glimpse of Sambalpuri Dance, Song by Baul Jhupa Group from Bargarh, Special Odishi and Sambalpuri Performance by Nrutayana Dance Academy headed by Smaranika Jena, Sambalpuri Food and many more. See you all on 22nd September 2013 at NGV Kormangala. Registration Link - http://182.50.141.239/Nuakhai-Bhetghat-Bangalore/
Post a Comment